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Burberry understand where their brand associations lie. So while fragrances may be a big money-spinner for many a luxury house, they're not ones to forget that a brand should have uniformity across areas. Nor do they forget that aspirations often lead customers up the chain from one smaller purchase to a bigger one. For Burberry that means it's important to never lose sight of what they're known for, and what they do best: the trench.

And so here we have Rosie Huntington-Whiteley lying supine and naked bar for a clasically coloured trench coat in a soft, sumptuous looking fabric. But the ad campaign is not for clothing, as you may have guessed by now. It's for the brand's Burberry Body fragrance.

rosie huntington whiteley burberry body